Generally speaking, Non Profits have smaller budgets for their marketing and the first thing out the window is a well thought out and well designed website. All too often organizations do not realize that they should be doing the opposite and dedicating more of their resources to developing a successful and memorable website as a vehicle to raise money and awareness. Over the past few years, this has changed, this genre is catching up and more emphasis is being placed on their web presence.
Like all well designed informational sites, the elements of good design apply here as well. Non Profit websites need to be easy to use, with clean and easy navigation, crisp images, have visual appeal and strong, well developed content.
Today lets take a look at 25 Great Non Profit Websites and Practical Tips For Your Inspiration to make your next project a success.
As always, please leave comments.
How We Can Donate/Help ?
The most likely and ultimate goal for the site visitor is to donate money. Make it easy for them. Clear and up front. Your non profit thrives on the generosity of others. In addition to money detail other ways those interested can help.
Have a brief summary of what your organization does. Visitors want to find out right away what you do and what separates you from the pack
Clear and Detailed Content
As always, content is king but even more so with Non Profits. You need to make sure that everything is in the open and there is full transparency within your organization. The content of your site needs to show what you are doing, where the money goes, who is being helped and how.
Ways to Stay in Touch
Having a way to stay in touch with your sponsors and visitors will keep them interested and feel like they are part of the solution. Make it easy for guests to sign up and send them an occasional email or newsletter to let them know what the organization is doing and other ways they can help. Of course links to Twitter and Facebook are always great ideas.
News Section or Blog
Give your visitors a way to find out what is going on in regular intervals. Tell them about current needs and where efforts are currently focused. News updates targeted to your area of interest can lend a sense of urgency. It will give interested parties a reason to regularly come back to the site. This will help make your site the status of a resource and not just a charity.