40 of the Most Interesting and Creative Guerrilla and Ambient Advertising Campaigns
Posted on 18. Mar, 2010 by bmackler in Inspiration
The main job of any design is to be noticed and remembered by your target audience. Creating a buzz around your product, cause or message is vital if you want word to spread. In some mediums it is harder than others to really stand out, but as designers it is our job to make sure that happens. One area in which we can learn alot about how to do this is Guerrilla and Ambient advertising. In this field they have skills that it takes to get noticed and remembered. Sometimes shocking, other times fun…almost always memorable.
Today lets take a look at 40 of the Most Interesting and Creative Guerrilla and Ambient Advertising Campaigns and hopefully get inspired for our next project.
Leave a comment and let me know what you think it takes to get noticed.
Copenhagen Zoo

Guerrilla Ad Campaigns
Feed SA : Trolley

Guerrilla Ad Campaigns
National Geographic

Guerrilla Ad Campaigns
Dental Implant Insurance

Guerrilla Ad Campaigns
ACAT – Anti Torture

Guerrilla Ad Campaigns
Ikea Staircase Drawers

Guerrilla Ad Campaigns
Bounty – Coffee Spills

Guerrilla Ad Campaigns
Red Cross

Guerrilla Ad Campaigns
Golds Gym

Guerrilla Ad Campaigns
Law and Order

Guerrilla Ad Campaigns
Fitness Company

Guerrilla Ad Campaigns
Flashing Nikon Paparazzi Red Carpet

Guerrilla Ad Campaigns
McDonalds

Guerrilla Ad Campaigns
Kung Fu Panda

Guerrilla Ad Campaigns
Mr. Clean

Guerrilla Ad Campaigns
Swiss Skydiving Elevator Sign

Guerrilla Marketing
Jobsintown

Guerrilla Ad Campaigns
What We See When You Smoke

Guerrilla Ad Campaigns
Cingular – Dropped Calls

Guerrilla Ad Campaigns
Mini Cooper Holiday Present

Guerrilla Ad Campaigns
Giant Clever Railroad Crossing

Guerrilla Ad Campaigns
Death Proof DVD

Guerrilla Ad Campaigns
Old Timer Restaurant

Guerrilla Ad Campaigns
Pompeii – Airport Carousel Lava

Guerrilla Ad Campaigns
Soccer Tunnel

Guerrilla Ad Campaigns
FIFA Soccer

Guerrilla Ad Campaigns
Real Hip Hop

Guerrilla Ad Campaigns
Nationwide Insurance – Coops Paint

Guerrilla Ad Campaigns
Casino Themed Conveyor Belt

Guerrilla Ad Campaigns
Brazilian Road Safety

Guerrilla Ad Campaigns
3M Security Glass

Guerrilla Ad Campaigns
Rimmel Quick Dry Nail Polish

Guerrilla Ad Campaigns
Maxwell House – Wake Up

Guerrilla Ad Campaigns
Tylenol

Guerrilla Ad Campaigns
National Treasure Movie

Guerrilla Ad Campaigns
Monster.com – Wrong Job, Fireman

Guerrilla Ad Campaigns
Alteco Super Glue

Guerrilla Ad Campaigns
Johnny Andrean Pony Tail
Guerrilla Ad Campaigns
Auckland Pedestrian Safety – Don’t Step into Danger

Guerrilla Ad Campaigns
Bubble Gum

Guerrilla Ad Campaigns





Beth McLain | Web Designer
18. Mar, 2010
This is Awesome..
Appreciate your efforts in putting this together.
[Reply]
bmackler Reply:
March 19th, 2010 at 7:42 am
@Beth McLain | Web Designer, My pleasure. hopefully it can inspire us all
[Reply]
Brett Hart
18. Mar, 2010
Funny. Unfortunately, most of them are going to cost way too much. (the soccer tunnel). Some would be pretty easy (the Mr. Clean). Makes me laugh. Thanks!
[Reply]
bmackler Reply:
March 19th, 2010 at 7:43 am
@Brett Hart, I wonder how much something like that costs to do, and how much time it takes. Things like that or the bus advertisements. I think we can all see that sometimes its important to take that step out of the box in order to get noticed.
[Reply]
uberVU - social comments
18. Mar, 2010
Social comments and analytics for this post…
This post was mentioned on Twitter by designtuts4u: New blog posting, 40 of the Most Interesting and Creative Guerrilla and Ambient Advertising Campaigns – http://bit.ly/aOX899…
John O
18. Mar, 2010
very fantastic!
[Reply]
Harry Conlon Designer
18. Mar, 2010
Brett is right – MONGO BUCKS! But, yeah, most of these are simply brilliant!
[Reply]
bmackler Reply:
March 19th, 2010 at 7:39 am
@Harry Conlon Designer, these guys really know how to get your attention, in very clever and innovative ways…we could learn alot.
[Reply]
Gautam
19. Mar, 2010
Great and spectacular!! Thanks for putting all the amazing stuff together.
[Reply]
Links zum Freitag, 19. März 2010 | Werbeideen auf Marketing Guide
19. Mar, 2010
[...] 40 abgefahrene Guerilla Marketing Kampagnen http://designtutorials4u.com/40-of-the-most-interesting-and-creative-guerilla-and…; [...]
Rachael
19. Mar, 2010
These are awesome! It must be so fun to design and implement these. Thanks for sharing them.
[Reply]
Elemental
19. Mar, 2010
Some of these are pretty clever. Most of them seem like space wasters and trash generators, but that could be because I can’t stand advertisements, especially obtrusive ones.
Still, clever.
[Reply]
PopCultureMaiden
19. Mar, 2010
The sad thing is, they’d never be able to pull of things like that in the states. However… viral marketing is also extremely popular. “Will it blend” YouTube series has got to be the best marketing for a blender out there!
——-
http://bit.ly/cxIHLW
[Reply]
blickley
19. Mar, 2010
Really great, enjoyable work-break for me…and am making
other people see them, too. Love the freedom of creativity
depicted here!. GR City buses here sometimes have
something original like this painted on them.
[Reply]
Xavier
19. Mar, 2010
Thanks, amazing range!
[Reply]
Guerilla & Ambient Ad Campaings | Judie Le : Blog
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jess
19. Mar, 2010
Very talented ad campaign and inspirational too, nice post.
[Reply]
Barb Gordon
19. Mar, 2010
That is so cool! I may not be able to do those for my own coaching site, but ideas like this really get me thinking.
I think my newsletter readers may enjoy a link to this!
If you are a photography enthusiast, feel free to sign up too.
[Reply]
bmackler Reply:
March 20th, 2010 at 9:13 pm
@Barb Gordon, That was definetly my goal. Not all of these ads are practical for other genres but the ideas and the creativity behind them should cause us all to think about how we can step outside that box and do things that will cause others to notice us and our work.
[Reply]
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Anne
20. Mar, 2010
…and I thought Creative Minds were a thing of the past.
Congratulations, this is very entertaining.
[Reply]
bmackler Reply:
March 20th, 2010 at 9:12 pm
@Anne, Glad you enjoy. Yes these ads in addition to be attention grabbing are also extremely creative. Some great minds otu there really thought these up.
[Reply]
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Viktoria Barzashka
21. Mar, 2010
Thank you very much for this collection. These are really creative and inspiring works, thus very useful.
[Reply]
John Russell
21. Mar, 2010
That was great work, something totally different then what we see all the time on the net. I LOVE IT. Something new and fresh. Thinking out side the box.
John in Australia
[Reply]
40 of the Most Interesting and Creative Guerrilla and Ambient …
22. Mar, 2010
[...] @ Beth McLain | Web Designer, My pleasure. hopefully it can inspire us all. [Reply]. Brett Hart . 18. Mar, 2010. Funny. Unfortunately, most of them are going to cost way too much. (the soccer tunnel). Some would be pretty easy (the Mr. …Continued [...]
Debra
22. Mar, 2010
I agree some of these are great, but economically probably;y not so good. For some reason I especially liked the quick drying nail polish one- maybe because its so simple and not intrusive.
[Reply]
Seema
22. Mar, 2010
brilliant-loved,absolutely loved the “see how easy..”ads-fantastic placement and thought.Amazing work.thks for sharing
[Reply]
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brie
22. Mar, 2010
haha those are all pretty awesome. They made me laugh, but are they going to be cost productive for the company paying for the add? Granted- some of the larger companies could probably afford it, like the mc.donalds one, and true, they’re not all that expensive, like the mr.clean one, but whatever, they’re awesome either way.
____________
http://www.lazyrichmarketer.com/jv465101.html
[Reply]
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Alan Pereira
23. Mar, 2010
Sensacional, muito criativo e inspirador! Vai para os meus favoritos.
[Reply]
Guilherme Luca
23. Mar, 2010
Great ideas, surely the people who saw these ads will never forget the product. fully effective.
[Reply]
Sabiá
23. Mar, 2010
estava indo bem até colocar um do desencannes…
[Reply]
Jedson
23. Mar, 2010
Great. They’re really creative.
I loved this post!
[Reply]
udik
24. Mar, 2010
perfect funniest…!
[Reply]
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Carlos
25. Mar, 2010
There is a site in Brazil that creates a mood pieces, parts ghosts. The media ônbis it appears ensaguentado hit a boy in the window, not a real number, it was a joke that never went to the streets. Search hein staff.
[Reply]
rob
25. Mar, 2010
Different, a tad original….. but I have no idea as to where you got the idea that they were “Guerrilla” advertisements.
I remember when it started back when artists and alternative groups would through sculptures and the like in public parks at late night.
I can’t agree with this being anything of the sort.
Sorry, but if it were the 24 clocks in New York or the little chalk adds painted on the streets of San Fran 10 years ago, I could say alright.
This is just what corporations do; find something new and trendy, then kill it by shoving it down every ones’ throats.
[Reply]
Osvaldo
25. Mar, 2010
Muito interesante, pena que aqui no Brasil, creio eu, os clientes não envestem seu dinheiro nesse tipo de marketing.
Caso contrario, iriamos ter coisas bacanas aqui e os clientes iriam divulgar muito mas seu produto/marca.
[Reply]
ronnia
25. Mar, 2010
this is just the wake up that my brain needed. these are some inspiring campaigns.
love the mini cooper, dental implants and maxwell ones for the way they get the user to think and interact.
thanks for the inspiration
[Reply]
luaP
25. Mar, 2010
Where the work is at a reoognized ad site, great. where the works turns a scene into an ad that was calm and clear before, this is poisoning the mental landscape and is pure eye vomit.
[Reply]
bmackler Reply:
March 26th, 2010 at 6:31 am
@luaP, pure eye vomit. I like that, has a nice ring to it
[Reply]
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Shane | Web Design Northampton
31. Mar, 2010
Wow, some really inspiring advertisements. I was going to try and pick a favourite, but its far too hard.
thanks for putting this together.
[Reply]
Ambient Guerilla «
07. Apr, 2010
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du hoc uc
13. Apr, 2010
Look very amazing. Thank you for sharing.
[Reply]
du hoc uc
13. Apr, 2010
Look very amazing!
[Reply]
Grace Oris
15. Apr, 2010
Thanks for sharing these. Really inspiring although some of those campaigns must have cost a lot, I’m thinking the money could have been put to better use (Feed SA: Trolley
). Anyway, it also shows that an ad may be simple yet still very effective (Mr. Clean) and it doesn’t have to be expensive.
Thanks for the post!
[Reply]
Gowri Manohari
15. Apr, 2010
Awesome, really great ideas and very simple in nature. I wonder how ppl are thinking like this. good keep it up enjoying.
Thanks for the effort to post this.
[Reply]
aditya
15. Apr, 2010
very inspiring and out of box… thanks for share
*love the giant railroad crossing and the pony tail
both of them are from my country…. Indonesia
[Reply]